Cookie Policy

Cookie Policy of Easy Parking Florence

This document contains information about the technologies that allow this Website to achieve the purposes described below. Such technologies allow the Owner to collect and store information (for example by using Cookies) or use resources (for example by running a script) on the User’s device when the User interacts with this Website. For simplicity, in this document such technologies are briefly defined as “Tracking Tools”, unless there is a reason to differentiate. For example, while Cookies can be used in both web and mobile browsers, it would be inappropriate to talk about Cookies in the context of mobile applications, since they are Tracking Tools that require the presence of a browser.
For this reason, within this document the term Cookie is used only to specifically indicate that particular type of Tracking Tool. Some of the purposes for which Tracking Tools are used may also require the User’s consent. If consent is given, it can be freely revoked at any time by following the instructions provided in this document. This Website uses Tracking Tools managed directly by the Owner (commonly called “first-party” Tracking Tools) and Tracking Tools that enable services provided by third parties (commonly called “third-party” Tracking Tools).
Unless otherwise specified within this document, such third parties have access to the respective Tracking Tools. The duration and expiration of Cookies and other similar Tracking Tools may vary depending on how they are set by the Owner or the respective third-party provider. Some of them expire at the end of the User’s browsing session. In addition to what is specified in the description of each of the categories listed below, Users can obtain more detailed and updated information on the duration, as well as any other relevant information – such as the presence of other Tracking Tools – in the privacy policies of the respective third-party providers (through the links provided) or by contacting the Owner.

Activities strictly necessary to ensure the functioning of this Website and the provision of the Service

This Website uses Cookies commonly referred to as “technical” or other similar Tracking Tools to carry out activities strictly necessary to guarantee the functioning or provision of the Service.

Other activities involving the use of Tracking Tools

Simple interactions and functionality

This Website uses Tracking Tools to enable simple interactions and activate features that allow Users to access certain resources of the Service and simplify communication with the Owner.

  • Tag Management

    This type of service is functional to the centralized management of the tags or scripts used on this Website. The use of such services involves the flow of User Data through them and, if necessary, their retention.

    Google Tag Manager (Google Ireland Limited)

    Google Tag Manager is a tag management service provided by Google Ireland Limited.

    Personal Data processed: Tracking Tool. Place of processing: Ireland – Privacy Policy. Storage duration:

    • _gcl_au: 3 months

Improving the experience

This Website uses Tracking Tools to provide a personalized user experience, allowing better management of personal settings and interaction with external networks and platforms.

Measurement

This Website uses Tracking Tools to measure traffic and analyze User behavior with the aim of improving the Service.

  • Statistics

    The services contained in this section allow the Data Controller to monitor and analyze traffic data and are used to track User behavior.

    Google Analytics (Google Ireland Limited)

    Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google uses the Personal Data collected for the purpose of tracking and examining the use of this Website, compiling reports and sharing them with other services developed by Google. Google may use the Personal Data to contextualize and personalize the advertisements of its own advertising network.

    Personal Data processed: Cookies and Usage Data. Place of processing: Ireland – Privacy Policy – Opt Out.

  • Viewing content from external platforms

This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with them. This type of service may still collect data on web traffic relating to the pages where the service is installed, even when users do not use it.

Google Fonts (Google Ireland Limited)

Google Fonts is a font display service managed by Google Ireland Limited that allows this Website to integrate such content within its pages.

Personal Data processed: Usage Data and Tracking Tool. Place of processing: Ireland – Privacy Policy.

Widget Google Maps (Google Ireland Limited)

Google Maps is a map viewing service managed by Google Ireland Limited that allows this Website to integrate such content within its pages.

Personal Data processed: Usage Data and Tracking Tool. Place of processing: Ireland – Privacy Policy.

How to manage preferences and give or withdraw consent

There are various ways to manage Tracker preferences and to exercise or withdraw consent, where relevant: Users can manage Tracker preferences directly from within their own device settings – for example, by preventing the use or storage of Trackers. Furthermore, whenever the use of Trackers is based on consent, Users can act or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant tracking settings widget, if available. It is also possible, via relevant browser or device features, to delete previously stored Trackers. Other Trackers in the browser’s local memory may be cleared by deleting the browsing history. With regard to third-party Trackers, Users can manage their preferences and withdraw their consent by visiting the related opt-out link (where provided), by using the means provided in the third party’s privacy policy, or by contacting the third party.

Finding Tracking Tool Settings

Users can, for example, find information on how to manage Cookies in some of the most popular browsers at the following addresses:

Users may also manage certain Tracking Tools for mobile applications by disabling them through the relevant device settings, such as the mobile advertising settings or the settings relating to tracking in general (Users may consult the device settings to identify the relevant one).

Advertising industry initiatives for managing consent

Without prejudice to the foregoing, Users are informed of the possibility of making use of the information present on YourOnlineChoices (EU), Network Advertising Initiative (USA) and Digital Advertising Alliance (USA), DAAC (Canada), DDAI (Japan) or other similar services. With these services it is possible to manage the tracking preferences of most advertising tools. The Owner, therefore, recommends that Users use these resources in addition to the information provided in this document. The Digital Advertising Alliance also provides an application called AppChoices which helps Users control behavioral advertising on mobile applications.

Data Controller

Easy Parking Florence
Website: https://easyparkingflorence.it
Email: epf.lastazione@gmail.com
Phone number: 055 284768

Since the use of third-party Tracking Tools on this Website cannot be fully controlled by the Owner, any specific reference to third-party Tracking Tools is to be considered indicative. In order to obtain complete information, Users are kindly invited to consult the privacy policy of the respective third-party services listed in this document. Given the objective complexity of identifying tracking technologies, Users are invited to contact the Owner should they wish to receive further information regarding the use of such technologies on this Website.

Definitions and legal references

Personal Data (or Data)

Personal data is any information that, directly or indirectly, even in connection with any other information, including a personal identification number, makes a natural person identified or identifiable.

Usage Data

This information is collected automatically through this Website (including third-party applications integrated into this Website), including: the IP addresses or domain names of the computers used by the User who connects to this Website, the URI (Uniform Resource Identifier) ​​addresses, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response from the server (successful, error, etc.), the country of origin, the characteristics of the browser and operating system used by the visitor, the various temporal connotations of the visit (for example, the time spent on each page) and the details relating to the itinerary followed within the Application, with particular reference to the sequence of pages visited, the parameters relating to the operating system and the IT environment of the User.

User

The individual using this Website who, unless otherwise specified, coincides with the Data Subject.

Interested

The natural person to whom the Personal Data refers.

Data Controller (or Controller)

The natural person, legal person, public administration or any other entity that processes personal data on behalf of the Owner, as set out in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, service or other body which, individually or together with others, determines the purposes and means of the processing of personal data and the tools used, including the security measures relating to the operation and use of this Website. The Data Controller, unless otherwise specified, is the owner of this Website.

This Website (or this Application)

The hardware or software tool by which the Personal Data of Users is collected and processed.

Service

The Service provided by this Website as defined in the relevant terms (if any) on this site/application.

European Union (or EU)

Unless otherwise specified, any reference to the European Union contained in this document shall be deemed to extend to all current member states of the European Union and the European Economic Area.

Cookie

Cookies are Tracking Tools that consist of small portions of data stored within the User’s browser.

Tracking Tool

By Tracking Tool we mean any technology – e.g. Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting – that allows tracking Users, for example by collecting or saving information on the User’s device.

Legal references

This privacy policy is drafted on the basis of multiple legislative systems, including articles 13 and 14 of Regulation (EU) 2016/679. Unless otherwise specified, this privacy policy concerns only this Website.